Scoop: NMS Capital selling Health & Wellness Partners

Scoop: NMS Capital selling Health & Wellness Partners

NMS Capital is seeking to sell health communications agency Health & Wellness Partners (HWP Group), Axios Pro has learned.

The big picture: Medical comms dealmaking is heating up as private equity gets behind pharma's rising dependence on outsourced marketing support.

Inside the room: Jefferies is advising HWP, which is being marketed on $25 million of EBITDA, two sources say.

Catch up quick: NMS recapitalized HWP Group in 2023, and the company has since acquired Hybrid Healthcare Communications and Global Market Access Solutions.

How it works: HWP Group turns scientific and clinical information into strategic education, marketing, and medical-affairs programming for life sciences clients.

State of play: Sponsors that backed pharma commercialization and comms businesses during the pandemic era are looking to the exits.

  • Martis Capital on Tuesday announced its acquisition of health comms agency Deerfield Group from Edgewater Partners, which Axios Pro scooped was valued at up to $280 million. Edgewater bought Deerfield in 2021.
  • The auction pipeline remains stacked, with Northlane Capital Partners-backed SAI MedPartners, Ares-backed The Lockwood Group and Mountaingate Capital-backed Relevate Health all currently in the market.