Private equity's next youth sports deal

Private equity's next youth sports deal

FlexWork Sports, a youth sports camp operator owned by Otro Capital, has acquired ProCamps and its G3 Marketing brand activation agency.

Why it matters: This comes amid growing political pressure to regulate private equity investment in youth sports, including a bipartisan House subcommittee hearing on Tuesday.

By the numbers: FlexWork has held over 2,000 events since its 2017 founding, featuring nearly 700 pro athletes, while ProCamps conducts over 175 events annually.

Go deeper, via YSBR: "The deal brings together two of the longest-running operators in a category that barely existed a generation ago."